Personalized walk-around videos sent right to the customers phone, these videos make car shopping fun and interactive. Plus, they give your dealership warm leads with customer name phone number and their vehicle preferences.
In today's digital age, auto shoppers demand immersive content. Recent research shows that 75% of auto shoppers say video influences their purchasing decisions, and 46% discovered a car they weren't previously considering. In fact, 68% of shoppers view walkaround videos as the best alternative to visiting a dealership.
Dealer websites with engaging vehicle videos see a 44% increase in time on site and a 20% reduction in bounce rates. Videos not only capture attention but also drive qualified traffic to your dealership.
A BMW experiment showed that a video focusing on the car's interior generated 8x more site visits than standard TV ads – and 20x more than videos focusing on the exterior.
Studies by Fuel indicate that over 75% of auto shoppers say online video has influenced their shopping habits or purchases. Moreover, 60% of shoppers who used video during their research visited dealerships afterward, and around 46% discovered vehicles they weren't previously considering.
Data shows that car dealerships that incorporate video marketing outperform those that do not. Here are some key stats:
Hyper personalization is revolutionizing car sales by delivering unique, tailored experiences that resonate deeply with each individual customer.